B. Makeup Rebranded New Makeup Collection *

Greetings Readers!

Welcome back to fashioneyesta.com, todays blog is going to be on a bloggers event I attended just last week.

As a blogger I am very lucky in the sense that I regularly get invited to attend bloggers events and PR events for different brands and companies. Last week I was very kindly invited to attend the B. Makeup Launch party for their new collection of makeup.

B. Makeup is one of my favourite drugstore brands for both makeup and skincare, they are a cruelty free and Vegan drugstore brand that are sold exclusively in Superdrug online and in store.


B have recently come out with a whole new collection of makeup and skincare for both men and women. The collection has been created with the B. Beauty artist Cassie Lomas which features a range of new products for makeup and skincare as well as a capsule collection created by Cassie Lomas herself.

The collection is chiefly about delivering high quality makeup and products that are about creating the results for makeup lovers but that are also vegan friendly and cruelty free.

For me, I feel like B. Makeup have really stepped up their game massively with their new collection. Whilst I loved their products to begin with especially their foundations, skincare products and blushers I feel like the new range has a lot to offer. Whats more, this makeup feels very current in what B are offering. B have created products that beauty enthusiasts and makeup lovers alike gravitate towards. You’ve got your fixing sprays, your contour kits, liquid lipsticks, eyeshadow pigments, setting powders and brow products.

I think this range is going to make B Makeup become exceedingly more popular that it already is. The new range of products in many different shades is a much welcomed enhancement in what B already offers.

For me, I’m most excited for the Cassie Lomas capsule collection as this is a collection that has that high end look and feel and offers some very unique products. It comprises of eyeshadow pigments, a liquid highlighter, liquid lipsticks, a whipped cream bronzer and a soufflé primer.


The range hosts a diverse range of products from skincare, mens skincare and makeup prep to the finishing touches. The makeup such as the foundations, concealers, contour products, brow products, blushers and lip products are also available in a wide range of shades and colours to suit different skin types.

There is so much on offer with this new range of products and I’m incredibly excited to get down to my local Superdrug and purchase some of the things I saw during the launch party. The event itself was very chic in the beautiful Hoxton Hotel in Holborn London, with a bar and vegan nibbles and donuts. The makeup has a simple, but stylish packaging in colours of black and white (accept the Cassie Lomas collection which is in more of a bronze/pink shade.)

But, I think this makeup collection has a great variety and choice for every shopper and its fantastic that B. Makeup have created a range that caters to the trends of the makeup community at the moment in a way that is animal friendly.


The B. Makeup range is available on Superdrug online now and will also be available in selected store too.


So, that concludes this blog today, I hope you enjoyed it.

Thanks so much for reading this blog.

Do be sure to like this post and subscribe for future blogs.

And I will see you all again soon.

With Love

Fashioneyesta xx

• This blog contains PR sent products. However, this blog is not sponsored.

Posted by

Emily is a Masters Degree Student, Writer, Journalist, YouTuber and blogger who runs the blog and YouTube channel fashioneyesta.com.

3 thoughts on “B. Makeup Rebranded New Makeup Collection *

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